The Art of the Kit Art Basel event was a vibrant celebration of soccer's deep connection to art, culture, and personal expression. Showcasing the jersey as more than just athletic wear, the event highlighted it as a canvas for creativity and identity. Attendees experienced dynamic installations featuring custom designs, interactive jersey design workshops, and captivating activations that explored the intersection of sport and style. By merging the passion of soccer with the energy of Miami's art scene, the event brought together fans, artists, and creators to celebrate the global impact of the game on culture and design.